Jagermeister - visual identity

We absolutely loved working on this experimental project.

The brief was simple - whilst retaining the key aspects of the Jagermeister brand story, reimagine the visual identity and product design with a contemporary treatment..

We adopted a simple, stripped back design - using thin, single lines.

Considering the radical departure of this new brand look, it was important to us to create an identity that not only met the brief, but was still unmistakably Jagermeister.