Sad - Afrojack & C. Rose | Instagram Augmented Reality Effect
To promote the track 'Sad' by Afrojack and Chico Rose was asked, when I was Creative Director at LiveWall Group, to create this Instagram effect which closely matches the illustration style of the music video (see below). The result is a cheerful whole. Where the fan sees rainbows falling from his / her eyes with part of the music video animation in the background. So cheerful that it provides a nice contrast to the track title 'Sad' and content of the lyrics.
Curious? Try the effect here