BatX Energies is a recycling lab for Lithium Ion Batteries founded by Utkarsh Singh & Vikrant Singh. I had great fun creating branding guidelines for their start-up. Coming from a Commerce background, understanding the physical technicality of the business was a challenge for me. But the philosophy of living out of my comfort zone makes me different from other designers. In the process of designing guidelines, I learned about entirely different segments of the market & studied various competitors to come up with better results.
