E-Commerce Beauty App - UX/UI Case Study

GlowUp, an e-commerce beauty app for everyone

Objective

My goal was to create an e-commerce platform that helps everyone find products quickly and easily to match their particular needs. I chose to create a beauty app focused on holistic skincare practices for anyone and everyone.

Problem

Beauty is an ever-burgeoning industry, but where does someone just starting or stuck in their personal care journey begin? Complex and unintuitive navigation systems hinder users in traditional online stores. These people need a breath of fresh air with a sleek and dynamic experience, and a marketplace they can trust to be welcoming, accessible, and get them started.

Solution

GlowUp an e-commerce mobile beauty app focused on bridging the gap between people and products. We’re friendly, vivacious, and dedicated to making skincare more accessible for all.

Results

With GlowUp, users can...

• Have a seamless shopping experience online on any device.

• Flexible shopping & return policies so you can try the products you want with free returns and keep the products you need.

• Connect, share, and learn from other beauty enthusiasts. Share your routines, tips, and tricks with ease on our accessible platform.

• Access educational resources on skincare with complete transparency on what ingredients are and what they do without wild jargon or mumbo jumbo.

• Compare and contrast products, and see what we and our community have to say on how to get the best results.

See the full case study here

Want to work together? Contact me pattyrodriguez130@gmail.com

Let's connect!

LinkedIn | Behance | Website

More by Patty Rodriguez

View profile