U.F.O. Farm
Not exactly out of this world, at least not literally, but when two Texans (with kid in tow) picked up their life and moved to Hawaii to create a new farming business — U.F.O. Farm — the trek was pretty far. Their venture, undeniably far out. With plans to grow produce, they have a greater aim to form a non-profit and donate a significant amount of their crops to the community. Next to Laupahoehoe Forest Reserve on the Big Island, there’s plenty of rich soil, bright sun, and an abundance of rain to nourish this endeavor. They’ve already built a geodesic dome on the property which serves as home and anchor of the operation.
To announce their arrival, I came up with a logo and brandmark that will be utilized in market packaging, merch and signage. Iconic Hawaiian imagery surrounds their unique home base, making darn sure that U.F.O. Farm is unidentifiable in name only.