From 2023, Spielewelt Altenburg is to be regarded as an innovative cultural center in which the subject of games can be developed in a touristic way in a museum and at the same time as an experience-oriented manner for professional applications. For this purpose, a complete corporate design was developed.

Design Work

A logo with a matching color palette was developed. In addition to two brochures, posters, multiple advertising materials, a guerrilla campaign, a guidance system and tickets were designed.

Communication Goal

The main design medium was an eye. Since SPIELEWELT wants to make the subject of play more tangible again, the complete design refers to the characteristics of a child. The eye was intended to symbolize the unprejudiced, the curious and the ambitious typical for a child. As a recurring element in all designs it serves as the primary piece and symbolizes that you can perceive something like a child again.