Kangaroo Island Tourism Website

Untamed. Unadultered. 
Unpretentious. Unfiltered.
 Welcome to Kangaroo Island.

Preserving the raw & unfiltered aspect of life on the island was critical to the success of the Tour Kangaroo Island website.

KITA’s digital landscape required extensive planning and review of their information architecture. With significant stakeholder consultation, we reviewed the entire KITA landscape and identified the critical elements of their digital experience. Of particular focus was the mobile experience, ensuring users could find maps

A UI palette that inherits its context from the surrounding natural environment

The earthy tones of this unique island landscape provide fantastic inspiration for a digital colour palette that reflects the relaxed and easy-going nature of the locals. Warm and easy on the eye, we seek to inspire tourists from around the globe to come and visit this truly inspirational destination.