MetaBrands is looking to target users who want to break into the beverage industry, whether that's canned cocktails, sodas, wine spritzers, sports drinks, etc. It was important to showcase social proof with a few of the biggest brands MetaBrand has provided formulation services for, inherently building quick trust with the user.

Form Types

While utilizing an embedded muti-step form above the fold as our main form, a secondary lightbox form is also used for call-to-actions throughout the landing page.

Conversion Rate

Main embedded muti-step form conversion rate: 8.47% CVR

Secondary lightbox form conversion rate: 12.89% CVR