Holidays Where the Heart Is— Jet2 Holidays Educational Brief

A few of my #posterdesign ideations for #Jet2Holidays. These are purely for educational purposes based on a brief from the #schoolofthought.The brief had us think about reaching repeat customers in the family, romance and single segmentation who are repeat customers, appealing to the high-trust value relationship Jet2 has with its customers through a graphic and copy campaign and a new strapline; a few of my sketches are as you see below! Holidays Where Your Heart Is— Jet2 Holidays, Where to Next? #creativedirection #graphicdesign #copywriting