Oraya Logo

A logo refinement for Oraya Organics brand which is promoting organic living and wellbeing.
According to the client's brief, they think their previous logo was too weak, not strong enough, so they would like a stronger one. O is the circle of life, and ORAYA came from two business partners' names. To communicate the idea of "O", I use a perfect circle for it instead of a letter O from a font. I make the design look stronger by using less curved angles, strong san-serif types, but still not too bold for the brand concept.