Gastone Lago, a bakery producer for 50 years, turned to Caffeina with the goal of creating a showcase website to promote the new brand, Plaisir.

The challenge was to present the new range of products as a sensory experience, a moment of authentic pleasure and relax, highlighting the quality of the raw ingredients and the combination of refined and distinctive textures and flavors.

An attractive design

The use of color has played a fundamental role in creating that warm and pleasant atmosphere that characterizes the brand.

The solution proposed by Caffeina is the creation of a new website that tells the brand and its products in a highly experiential, enjoyable, and interactive way. To achieve this, we thought of introducing elements with which the user could interact in the Hero section, allowing them to explore all the ingredients that make up the showcased product.

The use of color has played a fundamental role in creating that warm and pleasant atmosphere that characterizes the brand.

End-to-end product

With a multidisciplinary approach, Caffeina has taken care of the 360-degree project management: from redesign to development, all the way to the launch of the website.

We started with the design process conducting research on visual and functional benchmarks through an analysis of competitors and comparables. After defining the aesthetics through style proposals and shaping the user experience with information architecture, we designed the mobile-first interface.

Finally, we developed the website using Wordpress, which allows the client for flexible and autonomous management of all the content present.