Card Experiment Logo

A logo design for Card Experiment (http://www.cardexperiment.com), a playing card company that delivers playing card decks from collaborations with designers and artists around the world. The idea is to use a playing card feature that is readable in two ways when it is upside-down. In this case, CX which stands for Card Experiment, is designed as an ambigram to communicate the idea. Moreover, the letter "X" in the text is taken from the symbol's X shape.