Huli Apparel Co. Brazil

Huli is a apparel and lifestyle brand for young people, which seeks the evolution and deconstruction of standards and ideas. The inspirations for the brand are art, contact with nature, sports, adventures and life.

Huli means to turn or invert. The idea came from how things in our lives are cyclical, like a wave. Things turn around and are reversed, but then they are reestablished in the natural order.

The result of the project reflects the personality of the brand: Simple, elegant and different.

Please, see this work complete on my Behance :)