Red Bull Summer Influencer Kit

Imarc and Red Bull teamed up to design and produce an influencer kit to promote the new 2022 Red Bull Summer Edition Strawberry Apricot. The kit invokes feelings of summer, with the two cans of Red Bull “floating” in a pool. A “Summer To-Do List” encourages the person to make the most of summer – with a Red Bull in hand of course. The package itself is shaped like a rolled-up beach towel, exciting everyone along the way as it’s shipped to influencers across the country.