Magazine cover redesign

The task was to redesign the magazine cover from a cheap mass market segment to the middle price segment. This is a magazine for people who tend to the garden in their private homes in the UK. They like to experiment, equip their garden and grow vegetables and fruits not out of need, but because they like the hobby and enjoy good harvests. The cover should look like a friendly magazine with professional advices and helpful coupons from gardening stores, neither cheap nor luxurious.