Brand Identity Design for Amelia Tess | Astrology and Tarot

Amelia Tess, a concept brand for an astrologer and tarot reader, has been practicing the craft for over 8 years. What started as a close family circle grew into a loyal clientele with Amelia's modern, healing, and trauma-informed approach to these tools.

Amelia started her blog a few years ago and has been sharing her journey with the cards. Although her social media gained a dedicated following, it lacked a cohesive look to attract a wider audience. With her newly started podcast, Amelia realized she had outgrown her DIY brand and was ready for a change.

With plans to expand from just starting a podcast to offering coaching experiences and launching her journal workbook, a solid brand foundation was created to grow her platform. The logo features beautiful serif lettering with an illustration of the sun, which represents rebirth and renewal, signifying the start of a new day or the end of a cycle. Hand-drawn tarot symbols are used throughout the brand identity as accents. Purple and green palette exudes a tranquil, inviting and mystical ambiance.