Uncle Sams Rebrand

Uncle Sams is a popular fast food chain that first opened in 1971 in Brighton & Hove, but over the years it has expanded its empire by opening new shops through out West Sussex. Although they have been a successful chain, I believe one problem Uncle Sams has is its branding as it's outdated and unattractive which led me to create a concept rebrand the for business. Please enjoy the results.