BRIEF

Client | Moon 🌙

Objective: Moon, a visionary startup in the NFT marketplace industry, aims to revolutionize the digital art scene by prioritizing design excellence and delivering a curated user experience.

Challenge: The challenge is to establish a distinct visual language and design aesthetic for Moon's NFT marketplace app. The design should reflect the innovative nature of the brand while catering to the tech-savvy audience deeply immersed in the world of crypto and NFT. The project timeline is limited to three weeks, requiring efficient workflow management and effective design iterations.

Target Audience: The target audience comprises individuals passionate about NFTs and digital art, who are tech-savvy, visually-oriented, and value both curated experiences and digital artwork.

Deliverables:

🌙 Visual Language: Develop a unique visual language and aesthetic for the Moon NFT marketplace app, capturing the essence of the brand and appealing to the target audience.

🌙 High-Fidelity Flow: Design a fully realized user flow with high-fidelity mockups, showcasing a seamless and intuitive user journey through the app.

🌙 UI Library: Create a comprehensive UI library that ensures consistency in design elements, allowing for efficient scaling and future iterations.

🌙 Functional Prototype: Build a functional Figma prototype, showcasing the app's core functionalities and interactions.

Key Milestones:

Week | 1

• Conduct research and benchmarking, followed by mood board creation and initial visual exploration.

Week | 2

• Iterate design concepts based on client feedback, refine the visual language, and finalize the high-fidelity flow.

Week | 3

• Complete the UI library and develop a functional Figma prototype, integrating key functionalities for demonstration purposes.

Success Criteria: The success of the project will be measured by the alignment of the visual language with Moon's brand vision, positive user feedback on the high-fidelity flow, a well-structured and versatile UI library, and a functional prototype that effectively showcases the app's features and interactions.

By undertaking this project, Moon aspires to establish itself as a leading player in the NFT marketplace industry, offering users an exceptional and visually captivating platform to explore, discover, and engage with digital art.

Moodboard

To create the visual moodboard for this project, I embarked on a comprehensive exploration of various design elements, aesthetics, and visual inspirations. I began by conducting thorough research on the target audience, their preferences, and the trends in the NFT marketplace industry. This research served as a foundation for understanding the visual language that would resonate with our audience.

Next, I collected a wide range of visual references, including art pieces, color palettes, typography styles, and UI elements from both within and outside the NFT space. This diverse collection allowed me to extract key elements and identify common themes that evoked the desired emotions and conveyed the essence of Moon's brand vision.

Using design tools such as mood board creation platforms, graphic editing software, or even traditional methods like collaging, I carefully curated and arranged these visual references into a cohesive moodboard. I aimed to capture the fusion of innovation, creativity, and sophistication that Moon sought to bring to the NFT marketplace.

The moodboard served as a visual anchor and a source of inspiration throughout the design process. It provided a reference point for making design decisions, ensuring consistency, and aligning the visual elements with Moon's brand identity. The moodboard became a visual guidepost, helping to refine the overall aesthetic and ensuring that the subsequent design iterations remained faithful to the envisioned experience.

By utilizing the visual moodboard, I was able to effectively communicate and align the design direction with the client, establishing a shared understanding of the desired visual language for the NFT marketplace app. The moodboard played a crucial role in guiding subsequent design decisions and creating a visually compelling and captivating user experience that resonates with the target audience.

UI KIT | TYPOGRAPHY | COLOR | COMPONENTS