The connection between stress & disease campaign

The Cost of Hidden Stress

is one of the successful awareness campaigns that is designed to educate and inform the community, specifically young adults about the effects of prolonged chronic stress and emotional repression of the human body. The campaign uses intense visuals to evoke an emotional response in the viewer that puts them in the appropriate mindset to receive the message.

The campaign has a unique persuasion technique, which is to relate the issue 

to the viewers by putting them through a stressful state of mind that increases within each poster from the series acting as a phase of stress.