The ASCANA - Hotel Branding

I am passionate about cheerful branding.

However, I also like to create stylish and refined brands. That's why

I’m very excited to show you the final result of The ASCANA Hotel.

Full Case on Behance

The visual style of the hotel was mainly inspired by the golden age of Medellin, which originates from the evolution of the textile industry. The urban background prompted us to choose a color palette that includes indigo blue to accentuate the denim, and darkened gold to give it a more luxurious and sophisticated look.

I also designed a logo with an initial letter to demonstrate the value of a tent.

For the logo, I chose an Art Deco font, and then changed some characters to balance the arrangement of the letters.

Made with love for people.

I appreciate your attention!

Let’s connect Instagram / Behance

Let’s work together kas.brand.design@gmail.com