OB-GYNs Vaccinate Logo Mark

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Logo mark for OB-GYNs Vaccinate, a Northwestern University medical service that educates women's health care providers and patients on the importance of immunizations.

The client desired to see a logo mark that appeals to women and has a minimal, healthcare feel.

The first few concepts focused on the female aspect (see unused marks in attachment), shown by the head figures: one a literal-ish shape and one a more minimal direction. Another approach had a 'V' giving a subtle idea of a needle, which was encircled by 'O' shape. A good attempt, but it could give an impression that it's painful.

After more discussions, we decided that a droplet would best convey the idea of vaccination. What helps patients is the fluid product itself, not the shot. Also, to make vaccination more approachable, soft pastels and rounded typeface were chosen.