Revolution | Instagram Augmented Reality Effect
'Revolution' was one of my first AR effects on Instagram and went viral very quickly. And it's still going strong πͺπΌ with 1,1 mld. users π€― The idea is based on the high level of narcissism on Social Media. People like to see and show themselves so let's give them the power to see themselves 100 times in one go. This kind of AR hadn't been done before and today we see clones of this effect on every platform, something I'm very proud of to have started.
Celebs, artists & influencers
A fun fact is that Revolution is been used a lot by celebs, artists and influencers. What of course helps with the reach but most of all is a lot of fun for me to see how creative they are with it. My personal favorite is Stromae, because I think of him highly as a artist and he's the only celeb that complemented me while using it π.
Curious? Try the effect here