About: ​​​​​​​Align Perfumes is on a mission to democratize luxury scents, ensuring that everyone, regardless of their budget, can experience the pleasure and confidence that comes with wearing a high-quality fragrance. We firmly believe that indulging in captivating scents should be a joy accessible to all.

Name: The name "Align" perfectly captures our mission to harmonize senses and aspirations through fragrance. It represents precision, unity, and personal alignment, making it an ideal choice for our brand.

Target Audience: The primary target audience for Align Perfumes is price-conscious individuals aged 18-35 who appreciate fine fragrances but are limited by their budget.

Brand Personality: Inclusive, Aspirational,  Approachable, Transparent, Empowering

Key Message: Luxury scents within reach. Discover affordable indulgence with Align Perfumes and experience the pleasure of high-quality fragrances without compromise.

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