Miffy's Birthday | Instagram Augmented Reality Effect
To celebrate the birthday of the globally beloved cartoon rabbit Miffy, I was asked (as the Creative Director of LiveWall Group) to create a fitting digital experience for fans to celebrate her 65th birthday. I created (ideation/design/development) an Augmented Reality effect on Instagram. In which the fan held an animated 3D model of Miffy on the shoulders. This effect went viral and has delighted more than 8 million users.
Curious? Try the effect here
