EATY: Immigrants' Restaurant App - Case Study
Complete and comprehensive case study EATY.
Eaty is a multicultural comfort food restaurant in Hamburg, Germany that offers quick pick-up meals celebrating diverse cuisines. The menu features a blend of African dishes and global favorites to provide an inclusive dining experience. With vibrant branding and the tagline “A taste of home away from home,” Eaty aims to bring people together through food traditions and memory.
Their primary target is new African immigrants looking to order familiar, comforting meals via Eaty's dedicated mobile app. Customers can easily pay on the app, schedule a pickup time, and grab their food on the go or dine in if they prefer. Eaty helps immigrants transition to their new environment with a taste of home.
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