MOON New Wave REVO-LUTION

Brief

Client:

The client is Moon, they are a new up and coming startup with the goal of revolutionising the NFT marketplace business with a design-first approach and a deeply curated experience for the users.

Objective:

Establish visual language of this new NFT marketplace app that is ready to rivolutionise the digital art scene. Lock a visual aethetic and then scale the design on multiple screens, based on the wireframes and the flow that is provided from the client. Build a UI Library of the final UI and create a funciontal prototype.

Key details:

Project timeline is divided in 3 weeks of work. The first part of the first week will be focused on research and benchmarking, the second part will be focusing on moodboard creation and initial visual exploration.

Audience:

The audience of this project is all those people that are embracing and following, in a way or another the world of NFT and digital art. We’re talking mainly about tech savvy people that know their way online and in the world of crypto and NFT, with also a strong sense for visual aesthetic and art, they value curated and beatiful experiences as much as they do with the digital art that they create, buy and/or sell.

Deliverables:

New visual language for Dig/Art

Fully designed flow in High Fidelity

UI library.Functional Figma Prototype

Process

Moodboards

Wireframes

Design System

Final Direction

Moodboard I - Geometric Bauhaus

Moodboard II - Neon futurism

Neon Futurism

WireFrames

Design System

Final Direction

Thank you!