Upside Down House - Westfield Shepherds Bush (typography design)
I created this design on procreate by first collecting a list of words that came to my mind when I wanted to describe the vibe that this house gave. when I interpret this house' design, I percept it as something straight out of a horror movie, like the type of place where the main characters would get lost and face horrors in. Therefore, the words 'CHAOS' and 'RUN' come to mind.
To make this design, I used the list of words I got together, then used the warp tool on procreate to adjust the alignment of each word/set of words to give them a abstract spooky-type look. once I had shaped it around the shape of house, I used my previous illustration of the upside down House and placed it in a clipping mask layer above the typography, which gave the design a more completed look than it would've had if the typography was by itself.