Ukranian linen dresses brand logotype

Today, embroidery is perceived only as a decorative element, but for our ancestors, it had great significance. They could literally "read" embroidery like books because each symbol in the ornament has its own meaning.

In times when our ancestors possessed a magical connection with the natural world, they painted their destiny by reproducing symbols on fabric, inscribing mysterious ancient signs as spells, amulets, and codes of their lineage. That is why they adorned their creations with ornaments.

Nowadays, it is possible to encrypt words and numbers into the scheme of Ukrainian ornament, which resembles a QR code, using a technique called "Brodivske pismo" (Brod embroidery script).