Web Design for Gem Industry
One of my current projects is to create a new web design for the Sri Lanka Gem industry's Buy&Sell and Encyclopedia. I did user research and analyzed user input. As a consequence of that research, I can conclude that it has the potential to improve the accessibility of the web and increase user engagement. The idea will succeed since the gem sector is well-developed in Sri Lanka, and no website is dedicated to or popular in the gem industry.
Overview:
Gem Buy&Sell is an online platform designed to facilitate the buying and selling of gemstones. The platform aims to connect gemstone enthusiasts, collectors, and sellers in a secure and user-friendly environment. With its intuitive interface and robust features, Gem Buy&Sell provides a seamless experience for users to discover, trade, and showcase gemstones.
Problem:
The gemstone market lacks a dedicated online platform that offers a secure and user-friendly environment for enthusiasts, collectors, and sellers to connect, trade, and showcase gemstones. Existing platforms either need more essential features, have more user trust mechanisms or provide a seamless buying and selling experience. Therefore, there is a need for a comprehensive online platform that addresses these shortcomings and facilitates efficient and trustworthy transactions in the gemstone market.
Solution:
Through this research, we aim to analyze the current state of the gemstone market, identify the limitations of existing platforms, and develop a solution that effectively addresses these challenges. The success of Gem Buy&Sell will be measured by its ability to attract a significant user base, facilitate a high volume of transactions, and establish a reputation as a trusted and reliable platform for buying and selling gemstones.
This research project will involve the design and development of the Gem Buy&Sell platform, incorporating essential features such as user registration and authentication, comprehensive gemstone listings, secure transactional processes, user profiles and reviews, Wishlist and notification systems, and an efficient messaging system. Additionally, the project will encompass rigorous testing, user feedback analysis, and iterative improvements to ensure the platform meets the needs and expectations of its users.
Key Features:
User Registration and Authentication: Secure user registration and login system to ensure authenticated access and protect user information.
Gemstone Listing and Search: A comprehensive database of gemstones with detailed descriptions, images, and pricing. Users can easily search and filter gems based on various criteria.
Buying and Selling: Smooth transactional process allowing users to purchase gemstones listed by sellers or sell gemstones to interested buyers. Integrated payment gateways ensure secure transactions.
User Profiles and Reviews: User profiles with personalized information and a rating/review system to establish trust among buyers and sellers.
Design Process:
1. Research
Problem Statement
Competitive Research
2. Analysis
User Segmentation & Personas
Story Board
User Journey Map
3. Prototyping
Information Architecture
User Flow
Wireframes
4. Visual Design
Design System
UI Screen
User Persona - 1
Name: Ashfak Ahamed
Age: 27
Gender: male
Location: Sri Lanka
Occupation: Gemstone Buyer and Seller
Background:
With years of experience in both buying and selling gemstones, Ashfak Ahamed is a fervent gemstone aficionado. He is an expert in market trends, gemstone qualities, and the evaluation procedure. For his collection, Ashfak is committed to locating exceptional gemstones and takes pleasure in imparting his knowledge to others. As a seasoned trader, Ashfak takes satisfaction in providing gemstones to other collectors and enthusiasts while ensuring openness, reliability, and a smooth transaction.
Goals:
Ashfak wants to look into a variety of jewellery and find one-of-a-kind items to add to his collection. Platforms with thorough gemstone listings and a wide variety are appreciated by him.
As a buyer and seller, Ashfak likes marketplaces that place a high priority on trust and openness. To make knowledgeable purchasing judgments, he seeks a platform with verified merchants, comprehensive gemstone information, and user reviews.
Ashfak is looking for a platform that guarantees secure transactions and offers a seamless purchasing and selling experience. Integrated payment methods, dependable shipping alternatives, and helpful customer service are important to him.
Community and networking: Ashfak enjoys interacting with other gem collectors and dealers. He seeks out online communities that encourage knowledge and experience sharing through forums, chat services, and user profiles.
Pain Points:
Limited Trust Mechanisms: Due to the dearth of trust mechanisms, Ashfak is hesitant to buy gemstones online. He is concerned about fake gems, unreliable dealers, and incorrect descriptions.
Completeness of Information: Ashfak has utilized several online sites to buy and sell gemstones, but he has noticed inconsistent user experiences with everything from clumsy UI to challenging transaction procedures. She is looking for a platform that consistently offers a seamless and simple user experience.
Inconsistent Platform Experience: The Gem Buy&Sell platform may be established and developed to solve these particular needs, giving a customized solution for gemstone aficionados and sellers like Ashfak by taking into account his interests, preferences, and pain points.
User Persona - 2
Name: Shriyani Perera
Age: 32
Gender: Female
Location: Sri Lanka
Occupation: Gemstone Buyer and Seller
Background:
Shriyani Perera is a passionate gemstone enthusiast and seller based in Sri Lanka. With a background in jewellery design and gemstone appraisal, she possesses a keen eye for quality gemstones and stays up-to-date with the latest market trends. Shriyani has established a reputation for sourcing unique and exquisite gemstones and takes pride in providing a personalized and trustworthy experience for her clients.
Goals:
Curate Exclusive Gemstone Collection: Shriyani aims to curate an exclusive collection of gemstones that stands out in terms of rarity, quality, and aesthetic appeal. She actively seeks platforms that offer a diverse selection of gemstones, including rare and limited-edition pieces.
Reliable and Trustworthy Transactions: As both a buyer and seller, Shriyani values platforms that prioritize trust and reliability. She seeks a platform that verifies sellers, provides accurate and detailed gemstone information, and ensures secure transactions to build trust among buyers and sellers.
Seamless Buying and Selling Experience: Shriyani desires a platform that offers a seamless and user-friendly experience for both buyers and sellers. This includes intuitive search and filtering options, clear communication channels, streamlined transaction processes, and efficient shipping and delivery services.
Networking and Collaboration Opportunities: Shriyani enjoys connecting with other gemstone enthusiasts, designers, and sellers to share insights, collaborate on projects, and expand her professional network. She seeks platforms that foster a sense of community through forums, events, and networking features.
Pain Points:
Lack of Reliable Gemstone Information: Shriyani finds it frustrating when gemstone listings lack comprehensive and accurate information. Incomplete details, including origin, certification, and gemstone characteristics, make it challenging for her to evaluate the quality and authenticity of the gemstones.
Limited Access to Niche Gemstones: Shriyani struggles to find platforms that offer a wide range of niche and unique gemstones. She often faces limitations in terms of availability and variety, which hinders her ability to curate an exclusive collection.
Inefficient Communication Channels: Shriyani encounters difficulties in effective communication with sellers on existing platforms. Delayed responses, unclear messaging systems, and limited options for negotiation and customization pose challenges to her buying and selling process.
Inconsistent Platform Experience: Shriyani has encountered inconsistent user experiences across different platforms, ranging from clunky interfaces to cumbersome navigation. She seeks a platform that consistently provides a smooth and enjoyable user experience.
By considering Shriyani Perera's needs, preferences, and pain points, the Gem Buy&Sell platform can be designed and developed to address these specific requirements, providing a tailored solution for gemstone enthusiasts and sellers like her.
User Flow:
Wire Frame:
User Interfaces:
This is the website's home page, and to access other features, you must register or log in.
Before logging in, new users must provide their information
The user can log in after registering.
The user can order the gem and view its details on this pricing page.
This pop-up window allows users to examine pricing, read the fine print, and make a purchase.
This window allows users to search for the needed gems by sellers, buyers, countries, prices, and weight.
This is a verification procedure to validate the member and identify the specifics of the gem.
This is a reference book for understanding and recognizing information about gems.
Users may read more about the objectives of this website's operations and its privacy policy on this page.