Suridata Branding

Suridata’s name and brand-mark is associated with The Surikata AKA Meerkat, the meerkat lives in highly organized communities that rely on one another for their survival in such hostile conditions as whilst the majority of the group is out foraging for food, others stand on guard to keep a watchful eye out for approaching predators.

We wanted to capture the essences of the Surikata standing on guard and added the glasses to make it look extra smart. The ellipse surrounding the logo creates a dynamic movement that conveys the companies agile nature.