PROJECT MOON

A new and upcoming NFT app with one of a kind design, unique approach, and AI machine learning, geared towards experienced users. An app that will revolutionize the digital art world through visual aesthetic and composition, then scale the design on multiple screens, hi-fidelity wireframes, and flow provided by the client.

The audience of this project is all those people that are embracing and following, in a way or another the world of NFT and digital art. We’re talking mainly about tech savvy people that know their way online and in the world of crypto and NFT, with also a strong sense for visual aesthetic and art, they value curated and beautiful experiences as much as they do with the digital art that they create, buy and/or sell.

The Goal

My Goal of this project is to create a new app that focus on designing aesthetically. Pushing the boundaries of standard and functional into creative implementation, animation, scalable multiple screens throughout the process preserving the quality, and composition while building a UI Library of the final UI to create a functional prototype. This involves creative researching, moodboards, Wireframing, UI kits, and finally visual Design.

Design Research

I have gathered a variety of design elements throughout my journey that I find appealing, and these are some possible designs for the NFT project.

Creative Moodboards

These are the images that piqued my interest then gathered them all into one image for analysis. Out of the images I have analyzed, I have sorted two distinct styles and established a foundation based on the mood they evoke.

Mood 1

Through the use of a dark theme and a gradient background, the visual imagery of these multiple screen samples stand out more, without being affected by typography. The combination of a very soft gradient background and a moody yet clean hi-end production level produced an overall glowing look.

Mood 2

The design utilizes light colors to enhance the overall appearance, resulting in a harmonious hierarchical structure wherever you focus your attention. The utilization of empty space allowed for a sense of relaxation and immersion, enhancing your experience throughout the design.

Chosen Direction

Both designs have a distinct styles that either directions can expand deeper into more different possibilities. However to maximize the effect on my audience, I chose to utilize mood 1 for its particular mood. The visual aesthetic of this mood was similar to the immersive experience of the digital world that draws audiences in, making it an ideal choice for me.

UI Kits

Elements that was used into the whole project.

Wireframes and Prototypes

The client provided a variety of screens as a guide, yet the client encourages further exploration.

Final Visual Design

After completing this case study, I learned a valuable lesson that can never be forgotten. The NFT design I have crafted will certainly revolutionize the digital world and be a source of inspiration for the talented designers to hold hopes. It brings me the utmost pleasure to be able to use figma to learn, develop my creativity, and pick up a lot of new abilities.