Insfocus - provider of business intelligence software

InsFocus utilized their extensive field experience and pre-built data model to develop a new methodology for structured insurance BI.

To better communicate their product and brand, they hired SPARK to rebrand their website and create a more engaging user experience. By redesigning the brand focusing on UX writing to improve conversion and reduce information clutter.

By creating a lean and concise website, we where able to provide a more user-friendly experience that helps potential customers better understand the value of their product.

InsFocus's graphics language, inspired by infographics, uses three archetype shapes to communicate complex information in a simple way.

By utilizing this consistent visual language across their brand and product, InsFocus creates a more engaging user experience that helps customers understand the value of their product.