Email Design: Weekly Deals Update

Project Description

The goal of this email is to drive members to the site to redeem and book.

Target Audience

All members

Primary Inbox Device

All email providers

*Important to ensure the desktop Outlook version renders correctly. Currently having issues with this

Mobile

Primary Issues to Address

Need to keep space for “ 5 banners”

• Provide more context

• Banner Test

Old logic was to sell local - Need to look at a redesign to feature affiliate offers.

Have local deals be 2nd 

Treat them as cohesive offers - stylistically

Emphasize deals more than headers of sections

Key Performance Indicators

Open and click-through rate

Redeems

Travel Conversion

New Structure -

*Need to create a hierarchy

1. Special Offers (5 banners) 

2. Featured Deals (Banners #1 & #2)

1. Trending Deals (Banners #3, #4, #5)

2. Travel & Play

3. Eat & Shop

3. Trending Deals (Banners #3, #4, #5)

4. Local Deals (Eat, Shop & Play)