Cardboard Wraps - for prepared meals

UX / UI Notes

These were cardboard wraps that were created to be wrapped around the outside of the prepared meals. The purpose was to provide macronutrient information and other key meal information the end user cares about. In addition to the key meal information, these were also a statement branding accessory for the meals to continue to separate the brand for other competitors by creating an overall improved customer experience. The customer experience begins before they ever even eat their first meal.

The Dark and White color variants were to easily showcase the difference between "Male" or "Female" portion sizes. Many customers complained they were constantly buying a meal from the refrigerators in the store without realizing the portion size. This was a problem even for knowledgable repeat customers. The colored packaging lead to a significant drop in mistakenly purchased meal sizes.

Dark colored cover with fold & cut lines

Light colored cover with fold & cut lines