LiPA | Lithuanian Sales Association Branding

LiPA, or Lithuanian Sales Association, is a professional organization dedicated to helping salespeople climb to new heights in their careers.

To reflect this mission, the logo incorporates the element of stairs, representing the upward trajectory that members can expect when they join LiPA. This concept was born directly from the Lithuanian word “lipa” which means - climbing. 

The sharpness of the shapes in the logo was chosen to convey the dynamic, efficient, and strategic nature of the sales profession. The use of angles and geometric shapes create a sense of movement and progression, reflecting the forward-thinking nature of the sales industry.

Thanks for taking a look!

- Justė Velykytė