Comfort Booking - Brand Identity & Website (PayTech/TravelTech)
The client
Comfort Booking — is a payment service with a reliable connection between payment systems and booking modules.
The challenge
The challenge was to create an identity that could communicate with the simplicity and reliability of a traditional technology brand. Yet, at the same time, continue to resonate with the PayTech/TravelTech sector. I also needed to find a way to successfully translate the identity into the marketing environment, specifically looking at the website as the primary touchpoint for the brand.
The solution
Strong visual Identity and promo materials, a redesigned website that delivers high value to customers with depth, clear structure or quality and design system — all to support the updated brand strategy.
Working with the JetDev team, we successfully developed the new Comfort Booking visual identity and redesigned website. We built the site using Bitrix CMS for ease of use and scalability.
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