Prospecting Booklet for Cosmedical Technologies®

DELIVERABLES

• 24 page 11x8.5” booklet

PROCESS

1. Received rough copy to start laying out the booklet

2. Collaborated with the copywriter and the marketing director to determine what and how much information would be useful for a potential client

3. Chunked the information and created unique layouts for each section to make the booklet as engaging as possible

4. Created key images and infographics to balance out longer sections of text

5. Finalized the booklet with the marketing director and sent it off for a test run and then final print

CHALLENGES

1. Making sure the booklet had pages in a multiple of four for printing without making any section feel empty or shoehorned in

2. Making a page with a list of benefits feel as full as the page with the company and founder’s story

SOLUTIONS

1. Collaborate closely with the copywriter and marketing director to ensure the copy and design are balanced and the perfect length

2. Create anchor images for pages lighter on copy to still make them feel valuable