Fudgina Chocolate Bar Packaging

Fudgina is my concept brand lovechild of Midol and chocolate. Targeting women of all ages suffering through nature’s vindictive fury, Fudgina offers a two-birds-one-stone solution.

Its satiric design flirts with the ironic cultural view of women’s products. The floral geometric pattern camouflages the hidden symbols most realistically associated with women’s menstrual cycles.

Fudgina encourages women to take hold of their monthly situation and truly indulge in life- -guilt free.