Logo Design

For this project, I began by designing a logo for the fictional business, Graffiti Bros. Skate Company. As a skateboard + skate culture-based company, they would want to project a brand identity that is fun, while remaining hip and edgy.

To maintain that brand identity, I wanted to invoke ideas of graffiti culture, but I didn't want the logo to get too elaborate like many "tags" can be. I kept the imagery simple, as skate company logos are often intended to be simple and easily reproduced as stickers, or incorporated into other designs for merchandise like t-shirts or designs for skateboard decks.

Business System

After completing the logo, I wanted to incorporate it into a complete business system for the company. I wanted to keep the look clean and professional, but also include a little bit of edge and visual interest. A young, fun, and hip company wouldn't want to look boring, even on their letterhead or business cards. So I went back to the idea of graffiti culture, and decided to use hints of a brick wall pattern and keep the colors used mostly white and grey, with accents of the company's signature bright red.

Above is a mockup of the completed business system, including letterhead, envelopes, and business cards. Below are photos of a physical mockup of the system.