hau5trap (Brand Identity)
Brand Identity and Artwork Design for hau5trap - deadmau5's second label - a space for house signings to sit alongside the +10yr old mau5trap.
Our main considerations when working on the branding, was its relationship with its sister company mau5trap. We wanted the two labels to feel visually related, but have a clear difference between the two whilst taking into consideration the context of house music within music's visual language.
We developed a modular artwork template which would allow each release to lie beneath the hau5trap brand, whilst having its own individual feel to it. The modular system would then work through all animated assets, such as teasers and Youtube visualisers.
See the full project on: Behance