BRANDING | LOGO DESIGN | PACKAGING - ND Diamonds

ND Diamonds was founded in 1994 by The Kulthias, gold-smiths from Kolkata. They carry 3 decades of knowledge in creating exclusive handmade Polki, Diamond, and Gold jewellery. With a vision to create time-tested pieces, the client wanted to re-brand their old-age business to a new generation one.

I contributed to the project by creating an exquisite traditional brand identity with a modern twist. Their logo was given a new look by combining the initials of their brand. A subtle neutral theme was curated, keeping in mind the client's vision of creating an everyday wearable elegant jewellery brand. With a contemporary approach, I created breezy packaging for the brand to maintain its traditional theme with a light modern look. ND Diamonds was a project to continue the legacy without breaking the age-old name. I accomplished the goal for the client and together we created a brand that will be spoken all around the world.