Data

Campaign Stats: Jan 3-March 19 

Total Bookings in Jan-March: 21,723

Year Over Year Increase in bookings Jan-March: 68%

Year Over Year Increase in Theme Park Bookings: 107.9%

Year Over Year Increase in Hotel Bookings: 58%

                                                     2022          VS        2023

Avg Unique Click/Email                  1%                       .99%

Avg Redeems/Email                      778                        899

Avg Travel Redeems/Email             91                         96

Avg Registrations/Email                 478                        339

Members (4,600 responses):

·       30% were aware of the campaign. Majority heard about it through an email from my discount program or membership organization

·       11% of those that participated used a deal: 45% booked a hotel; 30% saved at a restaurant; 26% bought theme park tickets; 24% saved on an activity; 18% booked a flight; 12% rented a car

·       Of those that used a deal, 88% easily found what they were looking for and 89% were happy with what they saved

·       35% saved $50-$100; 34% saved $1-$50; 15% saved $101-$200; 10% saved over $200

·       70% did not use a spring break deal because they didn’t have travel plans; 11% had already booked their trip; 7% found better deals elsewhere

·       Of those who were not aware of campaign, 67% said they read the emails

·       47% said they were planning on traveling 1-2 times this year; 42% said 3-5 times

·       38% said most the trips they take the drive to a location for a weekend getaway; 31% fly to a domestic location; 19% do a road trip with multiple destinations; 12% fly for international travel

·       About 89% who are traveling this year are at least somewhat likely to book with us

·       49% planning a trip for this year are looking to book a car rental with 80% picking up at an airport

·       59% were 45+ in age; 69% female

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Clients (50ish responses):

·       54% learned about the campaign via TAA, 20% from CSM, 11% from Sales Rep, and 2% from CMP

·       13% didn’t know about campaign

·       42% used the toolkit to promote the campaign

·       58% didn’t use the toolkit because: 1) Didn’t Have Time or Access already sending Emails for us 2) 14% didn’t understand how to use toolkit – most that said this didn’t see the toolkit or got it too late

·       Most important assets: 1) Banners & SM 2) Flier 3) Testimonials 4) HTML/Car/Hotel Logos 5) PP Slide

·       Most used assets: 1) SM 2) flier 3) banners

·       93% were satisfied with toolkit assets

Client Comments:

-We liked having this toolkit to help market the program to our employees!

- We have had a very positive experience. We will continue to market and let our word of mouth work its wonders.

-Received likes on social media.

-Our marketing team was able to work on campaigns faster with all the resources provided.