________________________

The brief:

The brief was to do a batch of illustrations for a blog series on parents and babies in the animal kingdom. They were required to be scalable for multiple blogs in the series and be easily adaptable across mediums- newsletters, promotional prints, social media posts, etc. It should communicate the brand's warm, caring, and fun tone.

________________

Started with some rough sketches (below), and then went on to render them digitally on Procreate.

Since the tone was warm, friendly and caring, warmer colors with softer blues were chosen. Bits of pinks and purple were chosen to keep it fun as well.

The colors were kept muted to keep it muted for a neutral audience.

______________

The mockups were created for blog website, newsletter and Instagram posts, attached below.

The project was done using Procreate (Illustration) and Figma (Mockups).

Thank you.

__________