Toolkit: "Find Your Happy Place" Summer

The Audience: Members of a discount benefits programs offered by their employer. Travel has a significant impact on our forever memories and is a unique way to provide members of these discount programs with meaningful experiences. The hope is by offering them travel perks, every time they plan a staycation, getaway, vacation, road trip, etc., they’ll save money and have higher morale from their employer.

The Goal: With the summer travel theme, “Find Your Happy Place,” we focused on helping them use our site to make reservations at hotels, book destinations with flights, etc. so they could unplug from their everyday lives and find rest, relaxation, and rejuvenation – all within their budget.

My Role: In this campaign, I did a lot of trial and error with various approaches. Ultimately I was able to design content around messaging highlighting popular destinations for various activities, unique hotels and features, theme parks, car rentals, flights, and of course, savings.

The Assets: Social media banners, fliers, web banners, emails, and guidebooks. These assets would be distributed to the organization which then would pass them on to their members. Below are some of those items.

Social Media

Instructional Guide

Emails

Flier