Publik
Publik is located in Salt Lake City, Utah, prides itself on being an active part of the community and serving delicious coffee with quality over quantity. They use solar energy and an oxidizer to filter 96% of the particles in the roasting process. They work with design experts to create unique and welcoming spaces that serve coffee roasted to order and use local ingredients.
This is a personal redesign project I've worked on with the Publik logo, refining and polishing the letter blocks to make them look more uniform and persevere from the same family. I've also increased the strength of the overall logo structure.
Enjoy it!
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