What Lies Within
Inspired by a contemporary art museum I visited back in 2019 that exhibited different artists and their works. The brief was to choose a certain place that we would like to promote and how we'd promote it. [Disclaimer: made for educational purposes. Mock-ups are by Mr. Mockup.]
Why a PR box?
The thought process behind this was to give people a memento from each exhibit. So, in a way, the experience never ends because they're able to take a piece of it home with them. Inclusions of the box are heavily inspired or influenced by the concept of the exhibits itself. The color of the box is similar to the color of the pamphlet that we got during the tour of the museum.
People who have already gone to the exhibits could also partake in the social media engagement with a custom hashtag: #MCADWhatLiesWithin. There would also be stickers available to customize their posts!
How I wanted to incorporate the concept or general idea of their works in the products.
Mel O' Callaghan's "Respire, Respire" is a type of performance art wherein the performers breathe rhythmically in front of a meticulously curved piece of glass. I wanted to incorporate lungs to symbolize the breathing on the poster, but in a style that wasn't overbearing.
Laurent Grasso's "Otto" showcases spheres of frequency that hover over aboriginal lands. I thought of making another poster for this, but then I thought, "This piece has movement, how would I be able to make it move?" The design is then put on a tote bag, something that people bring everywhere; hence, we get movement and practicality.
Pamela Rosenkranz's "Firm Being" installation consisted of plastic bottles filled with colored silicone. I wanted the product to be in a bottle that had contents as well. That's why I decided on a bottle of essence for this, something that is usable for the recipient of the box.
Suzanne Treister's "HFT The Gardener" was probably the most intriguing exhibit for me out of the four. The story and the character of The Gardener takes it on a different level. Treister's paintings and illustrations of plants were definitely eye-catching because of its loud colors. I did a flower pin for this exhibit's inclusion to relate it to the "gardener" title.