A client contacted me in late autumn of 2022 with the aim of designing a 1:1 web-based virtual networking product for B2B sales professionals. Yellow Jam is a startup project aimed to deliver in 2023. The client had a broad brief and project scope prepared, but they were looking for a well-versed product designer who could translate the business goals into a successful product.

Business Goals

The main OKR’s were pretty simple in definition - develop a desktop version of a MVP with a functioning prototype by 01.2023 and have usability testers grade the MVP with 7/10 or higher in atleast 70% of the usability studies by 02.2023.

Personal task list

🟡 Brief with Stakeholders and Engineering team, set OKR’s for all stages

🟡 Onboard with the Engineering team

🟡 Frame the problems, dive into the business goals, draw a plan

🟡 Conduct the Design process (Empathize, Define, Ideate, Prototype, Test)

🟡 Review & critique Design process steps with Stakeholders and Engineering

🟡 Close collaboration with Engineering & constant feature handoff

🟡 Measure and monitor current progress against OKR’s

In-depth Slide Deck

You can see the whole slide deck for this project here: 🔗 Link to Slide Deck

You can check the MVP Prototype here: 🔗 Link to MVP Prototype