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The brief:

Come up with a name and design a logo for a smart noise machinery company. This product would be able to play white, pink, and brown noise based on the user's mood, and activity (sleep, focus, meditation).

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Process:

Different iterations were carried out, with varying forms, names, and fonts.

They are attached below.

The final design selected:

The final choice of font, name and logo kept in mind that the product should exude a sense of safety, calmness yet reliability and familiarity.

Hence rounder forms were taken into consideration in terms of the logo and font. The name chosen was- "Soundscape", to extenuate the idea of diving into these sound frequencies and leaving the common sound palate existing in the daily life.

It is attached below.

This project was done using Adobe Illustrator, Procreate and Figma.

Thank you.

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