Ilife India | From Global to Local

These multifunctional robot cleaners are adept at managing indoor dust, dirt, and pet shedding, making household cleaning tasks effortless and stress-free. Ilife's innovative solutions offer unparalleled convenience, efficiency, and performance, making them a reliable choice for customers around the world.

To make things even harder, Indian consumers weren't used to the idea of robotic appliances and thought they were too expensive and not adapted to their needs. So, Ilife had to find a way to introduce their innovative technology to this market and convince Indians that their products were worth buying.

That's why we came up with the idea of Robert Bhai, a fun and affable mascot that was designed to be relatable to a majority of the brand's target audience. Robert Bhai has his own unique traits and quirks that humanize him further and make the brand more approachable and lovable.

By channeling these characteristics through the mascot, Ilife is able to effectively communicate its brand message and connect with customers on a deeper level.

This approach has helped to establish Ilife as a reliable and trustworthy brand that cares about its customers' needs.

*There’s currently no impact findings for Ilife but as this is a necessary section in our overall case study format I’ve kept some placeholder text here.