Brand Identity

Brand Identity design for a HealthTech Software Company.

I constructed a visual identity incorporated with the logo. At the beginning of the project, the TT logo and the corporate color palette were handed over to me. I took care to have an elegant, clean, modern, and dynamic look. At the same time, this structure has to be effectively adaptable to different sizes, formats, and media was required.

For this, I designed small graphic elements inspired by the logo and created a gradient by choosing two shades from the corporate color palette.

Various brand communication materials are created according to this new brand identity.